While Dr. Amar continued to work to perfect the tools and strategy of FAMI, he realized that he would also have to become the procedure’s advocate in the medical world. Like any new discovery, there was sure to be resistance to the idea of challenging the status quo and he was sure there would be no more passionate advocate of the procedure and the associated tools as he could be.

While he knew the investment of time and financial resources would be great, he realized that a proper explanation of the technique could only come from his own mouth.

In July 1999, Dr. Amar launched the first of a series of introductory courses in France beginning at a famous clinic in Paris. The course would be the first of many, drawing surgeons and dermatologists from across the globe to witness not only Dr. Amar’s description of FAMI's anatomical basis, but also to see the doctor in action. Fig 35

As medical professionals from across the world looked on, Dr. Amar explained the story of FAMI, from inception to application, emphasizing the imperative role of anatomical knowledge before showcasing the technique in action. These presentations first came with natural models and later, when the technique had finally matured, on live patients, eager to experience the organic and effective approach.

Invited to the United States at the invitation of a dermatologic surgeon from La Jolla, California in February 2001, Dr. Amar extended his courses to America soon after, accruing an itinerary of appearances at clinics and medical centres across the country.
Eager to spread the word of FAMI, as well as become more familiar with the American medical community, Dr. Amar continued to travel and present, becoming more and more comfortable with his role.

Although he had initially been hesitant to launch the courses, he soon found them both enjoyable and beneficial to the evolution of FAMI. Faced with the obvious probing

questions and doubts that can emerge from a room full of curious surgeons and dermatologists, Dr. Amar found his theories becoming more refined as he as pressed to explain the growth of the technique. No longer was he a lone researcher in the laboratory.

He had to become the voice of FAMI, defending the necessity of anatomical expertise and predictability. Fig 36

 

Most surprisingly to Dr. Amar, the faces present at each course became more and more familiar, as surgeons returned again and again, creating a small, loyal band of followers from city to city.

However, despite this clear display of curiosity, there was ultimately more interest than follow-through. While nearly all the surgeons and dermatologists openly and whole-heartedly embraced the technology, few desired to face the challenges that it entailed. For most, the thought of returning to class to perfect their knowledge of facial anatomy after decades of professional experience proved to be too great an obstacle to bear. There was little desire to return to school.

After several dozen courses with live surgery had been given across the world, Dr. Amar emerged frustrated with the inability of many experienced doctors to embrace the effort required of such a new technique, though he was no less inspired. Indeed, after years of presenting and displaying his approach, he came away with a keen knowledge of how FAMI could and should proceed. Thanks to the courses and the experimentation the gatherings allowed, he had been able to move FAMI from hypothesis to fact. Fig 37

 

As far as the issue of promoting the necessity of an encyclopaedic knowledge of facial anatomy, Dr. Amar turned his attention to the role of medical schools, where younger students would be more willing to embrace such an approach to study.

While the importance of real-world experience could not be under-valued, he knew he would need to reach a group of surgeons unburdened by the weight of years spent practicing outdated techniques.

Or visit:   The Amar Clinic website: Stem cells FAMI rejuvenation